Guides, Insights & Ad Tech Updates
From behind the bar: practical advice on running dating traffic campaigns, monetizing publisher inventory, and staying ahead in performance marketing.
How to Scale Dating Campaigns Without Killing Your ROI
Most advertisers hit a ceiling around $500/day. The problem isn't budget — it's how they're bidding. Here's a breakdown of the scaling playbook our top spenders use.
Read article →Email Traffic in 2026: Why It Still Outperforms Push for Dating
Push gets all the press. But for dating offers, email traffic consistently delivers lower CPAs and better engagement. Here's the data.
Read article →5 Things That Are Costing Your Dating Site Revenue Right Now
Slow ad loading, wrong format mix, missing GEO targeting — small mistakes that compound. Fix these and see the difference within a week.
Read article →Bot Traffic in Adult: What the Numbers Actually Look Like
Everyone says they filter bots. Few show you how bad the problem is without filtering. We ran the numbers — and they're not pretty.
Read article →Tier 2 GEOs Are Outperforming Tier 1 for Dating — Here's Why
Lower CPMs, less competition, surprisingly strong conversion rates. The case for diversifying beyond US, UK, and CA is stronger than ever.
Read article →RTB Integration Now Live: What It Means for Advertisers
Our RTB endpoint is open. Plug in your DSP, set your bid floors, and start buying Traffic.Bar inventory programmatically.
Read article →Email vs. Push: A Head-to-Head for Dating Offers
We ran the same dating offer on both formats with identical budgets. The results surprised our team — and they'll probably surprise you too.
Read article →How Members Area Ads Lifted eCPMs by 40% on a Dating Site
A publisher running a mainstream dating site added members area placements and saw eCPM jump from $2.40 to $3.36 in 3 weeks. The setup took under an hour.
Read article →The Publisher Onboarding Checklist: Get Approved Faster
What our team actually looks for when reviewing publisher applications — and how to pass in the first review instead of bouncing back and forth.
Read article →Get Articles in Your Inbox
New posts on dating traffic, ad tech, and platform updates — no spam, once or twice a month.