Privacy Policy

1. Introduction

Traffic.Bar, operated by TBAR MARKETING LIMITED ("we," "us," or "our"), takes your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our programmatic advertising platform and website at traffic.bar ("Service").

Where we rely on consent to process personal data, we request it before that processing begins. If you do not agree with this policy, please do not use our Service.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when you:

• Register for an account (name, email address, company name, payment details)
• Set up advertiser or publisher campaigns
• Contact our support team
• Subscribe to our newsletter
• Participate in surveys or promotions

2.2 Information Collected Automatically

When you access the Service, we automatically collect certain technical and service data; analytics and advertising storage used for some of this collection is subject to the consent choices described in Section 2.3:

• IP address and approximate geolocation
• Browser type and version
• Operating system
• Referring URLs and pages visited
• Date and time of access
• Device identifiers
• Click and impression data related to ad campaigns

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to operate the Service and, where consent is required, to measure campaign performance, detect fraud, and improve your experience. Our cookie banner offers four categories: essential, performance, functional and advertising. Google Analytics and Google Tag Manager load only after you consent to performance cookies. Google Consent Mode v2 keeps analytics storage, ad storage, ad user data, and ad personalization denied by default. Ad storage types are granted only if you consent to advertising cookies. Your choices are stored in your browser's local storage under tb_cookie_consent_v2. Fonts are served from our own servers, so viewing this site does not send a font request to Google. You can change your choices at any time using the Cookie Settings link in the footer, and you can control cookies in your browser settings. See our Cookie Policy for the list of cookies and their lifetimes.

2.4 Legal Bases

We process personal data on these legal bases:

• Providing and operating your account and campaigns: performance of a contract
• Billing, tax and accounting: legal obligation
• Fraud prevention, traffic screening and network security: our legitimate interest in running a safe network
• Marketing emails and non-essential cookies: your consent, which you can withdraw at any time

3. How We Use Your Information

We use the collected information to:

• Provide, operate, and maintain the Service
• Process transactions and manage your account
• Deliver, target, and optimize advertising campaigns
• Detect, prevent, and address fraud and technical issues
• Analyze usage patterns to improve the Service
• Communicate with you about your account, updates, and promotions
• Comply with legal obligations
• Enforce our Terms of Service

3.1 Automated Processing

We use automated systems to score traffic for fraud and to match campaigns with audiences. These systems do not produce legal effects about you as an individual. You can request human review of any automated decision by writing to dpo@traffic.bar.

4. How We Share Your Information

We may share your information with:

• Advertising partners: Aggregated and anonymized campaign performance data shared between advertisers and publishers to facilitate the ad exchange
• Service providers: Third-party companies that help us operate the Service (payment processors, hosting providers, analytics tools)
• Legal requirements: When required by law, regulation, or legal process
• Business transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties.

5. Data Retention

We retain personal data for the following periods:

• Account data: the life of the account plus 90 days
• Billing records: as long as Cyprus tax law requires
• Campaign and traffic logs: 24 months

When you close your account, we will delete or anonymize your personal data within 90 days, except where retention is required by law.

6. Data Security

We implement appropriate technical and organizational measures to protect your information, including encryption, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights (GDPR)

If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data ("right to be forgotten")
• Restriction: Request restriction of processing of your data
• Portability: Request transfer of your data to another service
• Objection: Object to processing of your data for certain purposes
• Withdraw consent: Withdraw consent at any time where processing is based on consent

To exercise these rights, contact us at support@traffic.bar. We will respond within 30 days.

7.1 Complaints

You have the right to complain to a data protection authority. In Cyprus this is the Office of the Commissioner for Personal Data Protection (dataprotection.gov.cy). If you are in another EU country, you can contact your local authority instead.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer data internationally, we implement appropriate safeguards in compliance with applicable data protection legislation, including Standard Contractual Clauses approved by the European Commission.

9. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete that information promptly.

10. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date. Where consent is required, we will request it separately; continued use of the Service does not override your cookie choice.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

TBAR MARKETING LIMITED
Email: support@traffic.bar
Registered Office: Anastasiou Sioukri, Themis Court, 4th Floor, Flat/Office 402, 3105 Limassol, Cyprus
Registration Number: HE445927
VAT Number: CY60002552P

For GDPR-related inquiries, you may also contact our Data Protection Officer at dpo@traffic.bar.