For Advertisers

Real-Time Bidding Integration

Traffic.Bar RTB gives advertisers and their DSPs programmatic access to dating traffic through real-time auctions. The integration uses OpenRTB 2.5 with JSON bid requests and responses over HTTP or HTTPS, supports first-price and second-price auctions, and processes requests with under 100 ms latency. Advertisers can filter requests by GEO, device, format, and bid floor.

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The Counter: What Is RTB?

Real-time bidding (RTB) is where the orders get filled. When a user visits a publisher's site, a bid request is sent to connected demand-side platforms. Think of it as stepping up to the counter. Advertisers evaluate and submit a bid in milliseconds, before the page even finishes loading.

RTB gives advertisers full control over which impressions they buy, at what price, and under what conditions. Instead of fixed-rate media buys, you compete for each pour individually, bidding only on traffic that matches your goals.

At Traffic.Bar, the counter runs on technology built for performance. Bid requests are matched against real targeting signals and routed to the best-matched demand in real time. No waiting at the bar.

RTB auction flow diagram showing bid request, exchange, and winning bid

Features

RTB Platform Features

OpenRTB 2.5 protocol integration illustration for programmatic bidding

OpenRTB 2.5 Support

Full compatibility with the OpenRTB 2.5 specification. Connect your DSP or bidder using industry-standard protocols with JSON bid request/response format and full field support.

Sub-second bid response time illustration showing low-latency processing

Sub-Second Response Times

Our exchange processes bid requests with under 100ms latency. Global edge servers keep latency low on connections regardless of your bidder's location, maximizing your win rate.

Bid request filtering illustration for geo, device, and format targeting

Detailed Bid Filters

Filter bid requests before they reach your bidder using GEO, device type, OS, browser, ad format, and bid floor parameters. Reduce processing costs by only receiving relevant requests.

Built-in anti-fraud detection illustration for screened bid requests

Anti-Fraud Built-In

Bid requests pass through our multi-layer fraud detection pipeline before reaching your bidder. IP analysis, device fingerprinting, and behavioral scoring are built in, so you bid on traffic that has been screened and risk scored.

Targeting

Bid Request Targeting Options

Filter and target bid requests with precision using these parameters.

GEO

Device

Browser

Ad Format

Bid Floor

Connection Type

Carrier

Language

Source

Keep Exploring

Advertiser Solutions

Advertisers can buy dating and webcam traffic screened by our anti-fraud engine through CPC, CPM, or hybrid pricing with real-time reporting.

Compare advertiser traffic options

Redirect Traffic

Redirect traffic captures users between digital destinations and operates on CPC pricing for clicks that pass screening.

Review redirect traffic details

Anti-Fraud Policy

Traffic passing through the network is screened and risk scored for authenticity.

See how traffic is screened

Last Call: Wire In

Plug into the counter

Connect your bidder and start accessing premium dating traffic programmatically.

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FAQ

Frequently Asked Questions

What is real-time bidding and how does it work?

Real-time bidding (RTB) is a programmatic auction that happens in milliseconds. When a user visits a publisher page, a bid request containing user and placement data is sent to connected bidders. Your DSP evaluates the request, decides whether to bid and at what price, and submits a response. The highest bidder wins the impression and their ad is served to the user, all before the page finishes loading.

How do I get started with RTB on Traffic.Bar?

Create an advertiser account and request RTB access through your dashboard or by contacting our team. Once approved, you'll receive your endpoint URL, authentication credentials, and technical documentation. Our integration team will help you configure your bidder, run test auctions, and go live with production traffic.

What protocols and formats are supported?

Traffic.Bar supports the OpenRTB 2.5 protocol with JSON bid request and response format over HTTP/HTTPS. Bid requests include standard OpenRTB objects (imp, site, device, user, geo) with extensions for dating-specific signals. We support both first-price and second-price auction models.

Is there a minimum spend requirement for RTB?

RTB access requires a minimum monthly spend commitment. The exact threshold depends on your integration type and traffic volume requirements. Contact our team for current minimums and to discuss a plan that fits your budget and campaign goals.