Ad Format

Push Notifications for Dating Traffic: High Click Rates

Push notification traffic lets you reach dating audiences even when they're not actively browsing. With millions of opted-in subscribers across 195+ countries, push ads deliver your message directly to user devices, bypassing ad blockers and competing for attention in the most personal digital space.

Push notification data visualization
Millions
opted-in subscribers
195+
Countries
Up to 10x
CTR vs Display
Full
Device Coverage
CPC
Pricing Model

What Is Push Notification Traffic?

Push notification traffic comes from users who have opted in to receive browser or app notifications from websites in our publisher network. When a notification is sent, it appears directly on the user's device — desktop or mobile — as a native system alert with your ad creative.

For dating advertisers, push notifications are uniquely powerful because they reach users in a personal, attention-grabbing format. The notification appears alongside texts and social alerts, creating a sense of urgency and immediacy that drives exceptionally high click-through rates.

Push notification format
Why Push — The Shot

Core Benefits

Small format, fast hit. When you need attention — not wallpaper — push is the pour you reach for.

Up to 10x Higher CTR

Push notifications typically achieve significantly higher click-through rates than traditional display ads. Users actively engage with notifications as they would with personal messages.

Massive Reach

Millions of opted-in subscribers across 195+ countries. Reach dating audiences at scale in any market, from Tier-1 to emerging GEOs.

Cross-Device Delivery

Push notifications work across desktop browsers, Android devices, and mobile web. Reach users on any device they're using.

Ad-Blocker Proof

Push notifications bypass traditional ad blockers because they're delivered through the browser's native notification system, not through ad scripts.

Scheduling Control

Schedule notifications for optimal delivery times by timezone. Day-parting means your ads reach users when they're most likely to engage.

Creative Flexibility

Customize notification title, message, icon, and landing URL. A/B test different creatives to find the highest-converting combination.

Targeting

Precision Targeting Options

Reach the right subscribers with advanced targeting capabilities.

GEO Targeting
Device Type
Operating System
Browser
Carrier
Language
Day-Parting
Frequency Cap
Subscriber Freshness
Last Call

Line up your shot

Reach millions of opted-in subscribers with push notifications. Pull up a seat — your bartender's ready.

Pull Up a Seat
FAQ

Frequently Asked Questions

What are push notification ads?
Push notification ads are clickable messages delivered directly to users' devices through their browser's native notification system. They appear as alerts on desktop and mobile, similar to app notifications.
How do users opt in to push notifications?
Users opt in through a browser prompt when visiting websites in our publisher network. The browser asks permission to send notifications, and only users who explicitly click "Allow" become subscribers.
What creative formats are supported?
Push ads include a title (up to 50 characters), description (up to 125 characters), icon image (192x192px), and a landing URL. Some platforms also support a large banner image for better visibility.
Do push notifications work on iOS?
Web push notifications currently work on desktop browsers (Chrome, Firefox, Edge) and Android devices. iOS Safari has limited push support through progressive web apps — contact us for the latest iOS compatibility details.
What is subscriber freshness targeting?
Subscriber freshness lets you target users based on when they opted in. Fresh subscribers (0-3 days) typically have the highest engagement rates, while older subscribers may have lower CTR but higher volume availability.
How is push traffic priced?
Push traffic is priced on a CPC (Cost Per Click) basis. You only pay when a user clicks on your notification. Minimum bids vary by GEO and subscriber freshness — contact our team for current rates.
Can I schedule push notifications?
Yes. Our platform supports day-parting and timezone-based scheduling. You can set specific hours of the day and days of the week for notification delivery to maximize engagement rates.